About Us

elxr hand sanitiser citrusy scent, all natural, uk made ingredients 

High performance personal hygiene 

We started elxr. as two skincare fanatics desperate for personal hygiene solutions that are as high performance and natural as the skincare products we use on our faces.


Whilst scouring the internet for the next cult moisturiser, innovative serum or sustainable hand lotion- we realised there wasn’t a ‘one size fits all’ for personal hygiene and in particular… for hand sanitiser.


We believe that sanitising shouldn’t just protect our hands, but it should also boost moisture, improve texture & leave them smelling great! 

Simple, sexy & sustainable

We wouldn’t settle for synthetic ingredients or cheap plastic - so we went away and launched elxr in the hope to disrupt the norm.


Built upon a foundation of locally grown & organic ingredients, we create nourishing personal- hygiene products in an aesthetically pleasing & sustainable way.


Sanitising isn’t usually considered very sexy but in our glossy & pre-recycled elxr. bottles…it very well might be now!

elxr hand sanitiser, moisturising texture made using 100% natural ingredients 

Carbon offsetting, fully recyclable packaging and locally sourced ingredients

Focused on giving back

From day one we knew we wouldn’t just be a skincare ‘brand’. We knew we had a bigger environmental purpose.


We are donating 10% of all profits to UK Tree Planting & Amazon Deforestation initiatives through a partnership with Carbon Footprint UK.


By donating profits to carbon offsetting we become a more sustainable, circular business and encourage other brands, from small start-ups (like ours) to major corporations to also do the same

Built by females

We are two young women striving to make change within the fast-moving consumer goods (FMCG) industry, which is typically dominated by male leadership.


As two female entrepreneurs, we are immensely proud to be building a sustainable business that is consciously promoting diversity within the sector.

elxr founders photos